Media Training and the Press

Whether you’re doing a media interview or giving a speech, do you need help getting your information clearly, confidently and persuasively communicated?

Then join us as Kathy shares insight and tips that will help you become a better communicator.

• When a global technology firm came under EPA scrutiny for possible groundwater contamination, Kathy helped spokespeople communicate their positive messages to the media as well as to employees.
• When Dateline NBC asked a national retail corporation for an interview about a touchy topic, Kathy coached company executives to face the tough questioning.
• When a nationwide construction company wanted to prepare their field supervisors for a possible crisis, Kathy taught them how to handle the media until the communications team could help.

Our Host:

Kathy Kerchner

Kathy spent 15 years in the media trenches asking tough questions – now she’s teaching you how to answer them. As a former TV anchor/reporter, Kathy won seven Emmy awards and interviewed hundreds of people – business executives, politicians, celebrities and average folks. She realized that most of them didn’t understand how to take full advantage of their media opportunities.

That’s why, 20 years ago, she started her company, Master Your Message (www.MasterYourMessage.com). Since then, she’s been coaching CEOs, technical experts, managers and others how to do a media interview that focuses on what they want to say rather than what the reporter wants to ask.

Kathy has worked with clients in Singapore, Japan, Hong Kong and Germany. She’s coached people in a diverse mix of industries, from health care, finance, mining and high tech to government and nonprofits.

BMA Members: $20, Non-Members: $40